Coronavirus Shakes Tech Bros To The Core, Forces Them to Buy Groceries for First Time in their Life

Brielle Nickoloff
2 min readMar 11, 2020

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As the coronavirus crisis escalates in the San Francisco Bay Area, companies like Facebook, Twitter, and Google are officially mandating that employees work from home. But for tech bros that have come to rely on eating a company-provided breakfast, lunch, and dinner in their office, this remote work requirement is anything but welcome. Tech bros must brave their local grocery stores for the first time in years. We caught up with one of the afflicted, a Facebook employee by the name of Jared.

“Yeah, I mean I got this job as a developer right out of college, so I guess I went from eating my mom’s food, to eating dorm food, to eating Facebook’s food. It’s been a real eye-opener to go to Trader Joe’s…I’ve heard about it but honestly didn’t even know anyone could just walk into one.”

Jared goes on, “I always sort of subconsciously knew that the meals I eat in Facebook’s cafeteria came originally from discrete food items. But to see them all separately on shelves in stores and stuff, there’s a real disconnect. Like, how do they get turned into real food? The world needs to know about this! I’m gonna write an app that will help people put ingredients into tasty combinations. I think that could really help… like, if I searched ‘breakfast food’ then the app would tell you how to put some cereal in a bowl, and then to add milk afterwards.’”

“Honestly, yeah, this has been eye opening. I didn’t realize how this grocery store thing works, so once the coronavirus thing clears up, I’d like to do some volunteering to raise awareness about how anyone really can go to a grocery store and actually just make food in their own home. I think just getting this message out will be so empowering.”

Jared also shared a bit about his own experience bringing groceries back into his own home.

“I realized today actually that there are these little doors overhead and underneath my kitchen counters, and there’s like hollow spaces in there. So I actually had this pretty good idea, instead of keeping my new groceries in their bags just on the floor, I stuck them behind the little doors. Works pretty well actually.”

Jared does feel there is a light at the end of the tunnel.

“This is all new so I’m uncertain, but cautiously optimistic. I feel like we’ll get through this. At least now in the meantime, I’ve got enough beef jerky in my fridge to weather the storm!”

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Brielle Nickoloff
Brielle Nickoloff

Written by Brielle Nickoloff

Cofounder & Head of Product @Botmock

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